Mind the Gap
A Booz & Company forecast in a recent in-depth analysis of India’s top 500 companies that by 2017, 15 to 18 percent of leadership positions in those companies will be unfilled —or will be filled by people underprepared for the jobs.
Read More
Consistency – The Core of an Authentic Brand
According to Robert Cialdini’s book on influence, one key element stuck out on what brands and people can do to get people to open up and interact with them, to begin with.
Read More
The First 90 days: Hacks for the corner office
Regardless of whether the hire is from outside or within the organisation, a keen sense of the complexities of running the enterprise will have the new CEO asking for more hours in a day.
Read More
Are you a good leader brand?
Advertising and executive coaching share more common ground than one would think.
Read More
Secrets of a High Performing Team
Belief systems are guiding processes to tell us what gives us pain and pleasure and our belief systems are driven by generalizations about past incidents, behavior that have given us pain or pleasure, these generalizations guide us throughout our lives.
Read More
Decision Making and Managing Change
Trip wires and Checklists help us in decluttering which enables better decision making, easily replicable for various aspects of growth and learning and hugely instrumental in best practice habits.
Read More
Why Are Candies Sold At The Billing Counters Of Departmental Stores?
In the midst of making crucial enterprise decisions, The CEO needs to ensure the presence of a few trip wires that will ensure that this decision-making process does not suffer from these biases, as Drucker says ” making the right decision is a crucial skill…
Read More
Why CXO’s Are Abysmal Story Tellers And What They Can Do About It!
We are all story tellers, some of us are good, some bad and some transformative. We do it when we rally a team around a task, when we sell to a prospective client, when we craft an email, a blog etc. Anytime we seek to…
Read More
How Can You Get People To Sit Up And Take Notice?
Below is a list of four words. Read each one and take a second to determine whether it’s a real English word.
Read More
Credibility: An Ace Up The CXO Storyteller’s Sleeve
Why do we believe some ideas over others? The reasons could be many, all of us are swirling masses of opinions, beliefs and convictions. http://www.businessworld.in/article/Credibility-An-Ace-up-the-CXO-Storyteller-s-Sleeve/23-02-2017-113319/
Read More
The Curse Of Knowledge: The CXO Story Teller’s Enemy
As a C Suiter, being a change and communication meister comes with the role, whether you like it or not! Have you encountered a situation where you have unveiled a massive campaign only to find your campaign objectives being marginally met after several rounds of…
Read More
Story Telling: Concrete Language
One of the ways to make a great story come alive is to ensure there is clarity and concrete detailing to make the story stick. read more http://www.businessworld.in/article/Story-Telling-Concrete-Language-For-An-Abstract-World/03-04-2017-115650/
Read More
Will Power – David Blaine has it, how do I get it
Dear HR Honcho, what can you learn from your marketing colleague?
