Why CXO’s Are Abysmal Story Tellers And What They Can Do About It! Business World

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We are all story tellers, some of us are good, some bad and some transformative. We do it when we rally a team around a task, when we sell to a prospective client, when we craft an email, a blog etc. Anytime we seek to say something to the world, we are telling a story! 

http://www.businessworld.in/article/Why-CXO-s-Are-Abysmal-Story-Tellers-And-What-They-Can-Do-About-It-/10-01-2017-111059/

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