In the midst of making crucial enterprise decisions, The CEO needs to ensure the presence of a few trip wires that will ensure that this decision-making process does not suffer from these biases, as Drucker says ” making the right decision is a crucial skill at every level”.http://www.businessworld.in/article/Why-Are-Candies-Sold-At-The-Billing-Counters-Of-Departmental-Stores-/30-05-2016-98574/

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