Why CXO’s Are Abysmal Story Tellers And What They Can Do About It!

We are all story tellers, some of us are good, some bad and some transformative. We do it when we rally a team around a task, when we sell to a prospective client, when we craft an email, a blog etc. Anytime we seek to say something to the world, we are telling a story!

http://www.businessworld.in/article/Why-CXO-s-Are-Abysmal-Story-Tellers-And-What-They-Can-Do-About-It-/10-01-2017-111059/

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