The metaphor that launched a $100 bn company

Leaders must convey meaning and have the ability to evoke emotions and connect dots—and metaphors do just that, believes Hariharan.

I pay close attention to my coachees when I ask them to fill the blanks with appropriate metaphors. Life is ____________, Work is ______________, Family is _____________, Leadership is ______________.

These metaphors give me a sense of their underlying beliefs and references in such a powerful and succinct manner.

Read more here:

https://www.exchange4media.com/marketing-news/guest-columnthe-metaphor-that-launched-a-$100-bn-companyjaykumar-hariharanexecutive-coach-speaker-70000.html

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